Instagram is a medium to connect with new members, peers, influencers, and partnerships in the community. By participating and hosting own events, you are able to create a presence on Instagram. This is not only for coworking spaces who are established already, but it is really encouraged for startup businesses to have their business Instagram account.
It’s a basic understanding that social media is an effective advertising channel for coworking spaces. However, there are coworking spaces that do not have any Instagram presence and have failed in using Instagram. Thus, in this article, we shall enumerate basic ways on how to effectively use Instagram in promoting your coworking space.
In the posting, make sure your posts have emotions on it that your followers may be able to feel what you are trying to convey. Coworking space is about creating connections. Your followers and visitors should be able to see themselves working and being part of your coworking space. Just as how you want to build a community within your space, then you should capture this feeling so that people would sign up. You can use filters on your photos, targeted messaging, and happy colors to achieve this. The pictures you want to show and the message you want to relay would represent what you want people to feel about your coworking space. Capture the sincerity of your coworking space. You don’t want to showcase something, but it is not evident in your space.
Instagram is highly visual in nature and people are attracted right away on posts with good quality photos. So if you are posting photos, make sure that you use high-quality photos since this will speak of what kind of quality you are as a coworking space. If people see that you’re using high-quality photos, then this will reciprocate a good impression to them and would be interested in visiting your space. You should hire a professional photographer if you are promoting a certain event or campaign. An hour of professional photography will provide you with enough content for days. Let the photographer know what you are trying to achieve and let them work on it. You would need to invest in good photography if you want to capture the attention of your potential customers.
Interact With Community Members
Aside from the content, another strategy is to engage with other members in the coworking community. Like and comment on the content posted by others will most likely create a feeling of community. You can also follow other small businesses around your area. Supporting local small business especially those in the creative and events industry is good for you since they may refer clients or it can be a good opportunity for future partnerships.
Consistency in your Content
You do not need to post every day or post exactly X days apart from each other. But you need to post every 2-3 days though. Imagine if a potential member will visit your profile and the last post was 2 weeks ago. The problem here is that your viewers might think that you are not active on Instagram and engaging with your members. Posting new content is one of the best ways to grow your account and doing more often will ensure consistent growth. Part of being consistent is to have a content strategy that will guide how you post content on your page. Vary your posts and make sure that you have more community and inspirational posts than promotional ones. In this way, you are adding value to your audience and this makes them more receptive to your promotional messages.
Build Relationship with Audience
Make sure that you are positively engaging with your audience on Instagram. When they comment on your post asking for more information, you need to reply as quickly as possible so they will not lose interest. If your budget may allow, hire a social media manager to manage your social media accounts and at the same time answer queries on time especially if you are not available. If you have your own generated blog posts, then you can always update Bio link in your Instagram company profile with the most current blog posts. Posting stories would be a great way to engage your audience since it shares moments that truly represent your space.
Instagram is really an effective tool in communicating about your coworking space. In order to be effective in using Instagram, it entails an investment of time, effort, and resources. But the good thing about Instagram, this is a platform where people visited it most and they’re highly engaged with. Always make Instagram as part of your content marketing strategy in promoting your coworking space.