For a startup or a small business, having the image of a big business can do wonders for your company. Just because your business is small doesn’t mean it has to look small. Image is an important factor when it comes to earning the trust of customers, and that’s why people tend to trust big name brands or companies. Here are some really great ways to make your business look bigger:
Give Your Website a Makeover
Having a killer website is essential for making your business look bigger because your website is usually the first impression people get of your company. You don’t want your site to look like it was built by an average Joe with basic coding skills. An easy-to-navigate design combined with compelling content and visuals will give your website a professional image and make your business look bigger.
Build a Social Presence
Get your company name all over the major social networks like Facebook, Twitter, LinkedIn, Google+, Pintrest, etc., and be active with them. Social Networking allows you build a strong customer-company relationship through daily interaction. You can post polls, ask questions, answer questions, and address concerns. By keeping up with your social networking you will build your company’s visibility on the web as well as foster a healthy relationship between you and your customers.
Get Your Name in the Press
Media coverage is a great way to boost your company’s image. If people are seeing your company or product featured in magazines or articles, you gain credibility instantly. You can’t go into a pitch with your eyes closed and guns blazing. The pitch is very important and you’ll need to be prepared to make your company seem worth writing about. Here are some things you should know before you contact an editor or a writer:
- Why should anyone care about your startup? Are you fixing any problems?
- Does your startup align with any current trends that people would want to read about?
- Be able to answer the who, what, when, where, and why about your company.
Any sort of publication with a decent following, whether it be a magazine, article, blog post, etc., will help make your business look bigger. If people see other people talking about you, it will make your brand one that people can start to trust.
Setup a Virtual Office Package
If you are working from home and customers see a home address as your headquarters on your Contact page, they’re probably going to question how legit your business is. Signing up for a virtual office package that gives you a dedicated business address will quickly make your business look bigger and more trustworthy. Instead of seeing a mailing address in a local residence, you can use a professional business address for a surprisingly affordable price.
Many virtual office packages also include mail and phone handling, so your provider can handle and forward your mail as well as provide you with somebody to answer your calls for you. A combination of the professional business address and phone number will make your business look bigger to anybody that comes across it.
Whether you are a startup or a small business, it isn’t too hard to make your business look bigger. If you make the necessary image adjustments, your company will look way more professional and appealing to current and potential customers.