Coworking spaces are essentially shared workspaces. They offer affordable office space for those looking to escape the isolation of a home office or coffee shop. Also, a feeling of community is created for those that would otherwise be forced to work alone at home or a coffee shop. The core concept of the project is the creation of a comfortable environment for small companies and start-ups. It is very important to give a perfect tour of your coworking space. Through this, one can easily get an idea about your business, and it will be an opportunity to gain new onboarding members of your space.
Everyone is busy nowadays and things can fall through the cracks; including a tour of your workspace. It’s imperative to use any means possible which is to remind your prospect of the upcoming tour. The last thing you want is a ‘no-show’ – no one has time for that and definitely no one would like that. Schedule a reminder via SMS, email, make a personal phone call, and offer an option to reschedule if the original time is no longer convenient. Everything should be a point to point while promoting your workspace.
Ways on How to Promote your Coworking Space
Whether you’re new to the industry or you already know the ropes, you can use these tips to improve efficiency, define your brand and strengthen your space’s community. Prepare a calendar invite to your prospects and be sure to include your site address and the floor number to avoid confusion.
Prepare a checklist
Prepare a checklist before a tour because readiness is important especially to the prospects. They will know if you have prepared beforehand for the tour or not. In the checklist, you can include:
- Description of your Space
- Admin Meetings
- Introduce your Team
- Detail about the facilities you are providing
Some prospects will ask questions during the tour, being knowledgeable about the coworking space will be highly useful.
Some questions from potential customers are:
- How big is this office?
- Will this space represent my business well?
- What additional monthly costs, if any, can I expect?
- Will my budget cover everything I need?
Your website should be your main focus and should generate demand for your site. With the demand of coworking space increasing, workspace operators must respond to the competition. It will be best to include photos of meeting rooms, suites, co-working areas, the kitchen/coffee station, and other facilities to capture and manage leads.
In order to strike a healthy balance on your site, provide the most relevant information a prospect may be looking for without overloading them with information and making them click through an endless maze of pages before getting to what they’re looking for.
Adding a virtual tour on your business page may look simple at a glance, but it would take a good effort to take some attractive 360-degree images that present your business well.
Here are some ways to add content like:
- Your website: add your link so people can get there in one click
- Posts: social media updates and offers
- Photos: interior and exterior + team members
So, if your location has beautiful fixtures, great art and amazing wall, a coffee shop, and a cool atmosphere. How do you describe that instantly? With 360-degree photos!
This tour of your business will allow your customers to experience your coworking space. In addition, if you have an email list, you can re-engage with your past clients by sending a link to your new virtual tour. As coworking gets more media attention, make the first impression to your prospects worthwhile and worth sharing to others as well. Are you ready now to give a tour on your coworking space?