Author: Coworkify Team

Managing your coworking space is a serious business. Deskmag reported that around 1.7 million people will be working around the world. And on average, coworking spaces are now serving 150 or more members. Having diverse members in your coworking space seriously needs a proper management plan to meet their many different needs. One of the best things you and your team can do is to regularly monitor the needs of your members and prospective members as to the types of memberships and each membership tier includes.

Below, we’ve provided most of the common types of Coworking membership plans and why they’ll work well for your members.

Hot Desk

The hot desk gives members access to the coworking space but doesn’t have a particular spot on a given day, meaning those with this option change desk daily. This type features a first-come-first-served basis during regular days. This is ideal for freelancers, remote workers, and startups. You can set up the plan on a per day, per month or even hourly basis, giving the member maximum freedom. 

Dedicated Desk

The dedicated desk gives coworking professionals the chance to have their permanent desk in your coworking space. You are offering your members a quieter environment, which makes it easier to focus on more intensive projects while still working with like-minded people. This is beneficial for people who want more personal space and storage space. You can use a door access control system for the members who avail of this membership especially after their traditional office hours for security purposes.

Private Offices

This is perfect for members who need to occasionally host one-on-one client meetings or those who need to regularly work on projects that require quiet and concentration. Private offices may vary to serve a variety of needs among your members. Some are using it for regular group meetings, client meetings, or individual works. If you run out of the private office to rent, you can offer a group of dedicated desks, and give extra meeting room space-time as an incentive to them. 

Weekender or Hourly rate

Many coworking spaces offer hourly rates or those who need these timings, especially for those who are just in town for a short time or they only need a room occasionally. Hourly office spaces are the most flexible since the members are to pay only for the time they need it.

Virtual Office

If you have members who want to establish a professional image for their home-based business or need to establish a satellite office at an affordable price, then you may consider having this type of membership plan. These are for people who need an office address and a place to hold meetings, however, do not need a workspace. 

Final Thoughts

Coworking spaces are to offer a wide range of membership options that provides flexibility to appeal to everyone who might need it. It is important to provide many options as possible to your members and provide many benefits to your dedicated members. The competition may be fierce, but knowing what is the need of your members and addressing it properly will surely help you and your team provide the desired service. 

Many business owners assume on what type of office plan that is best for their workers. In deciding to choose your coworking space design, it is important to consider more than just the cost and personal preferences. With the rise of shared office space nowadays, it is also surprising to find that private offices are far from extinct. Rather than choosing which is convenient for you, weigh the pros and cons of each based on your team’s needs. 

Open Office Space

An open office is a floor plan that makes use of large, open spaces and minimizes the use of small,  enclosed rooms such as private offices. Open offices generally promote improving collaboration since it eliminates barriers such as walls and doors that traditionally separates distinct functional areas.

Pros:

• Free flow of interaction: The lack of walls or physical barriers in an open office space makes it easier for employers to interact with each other on a regular basis. This enhances the flow of information and teamwork among the staff members. Interactions here are more frequent and informal than in a closed environment. 
• Teamwork: The increased collaboration in an open workspace can lead to business innovation advancement. Bringing people together can facilitate faster learning for new ones with others who are seat away from being able to help quickly.
• Reduce cost: An open office layout can benefit the business economically by reducing the costs tied to construction, utilities, and office equipment. Having a single workspace may reduce electricity expenses because of the improved flow of air and light. The business can also save on equipment investment since this kind of space promotes the use of shared resources such as printers, copiers, and other office-related stuff. 

Cons: 

• Distractions: The high level of everyday interaction that takes place in an open space may lead to noise and distractions that make it difficult for members to focus on their work and conduct business. Energy may be good but if people are required to focus on specific tasks, errors can creep into work because people get easily distracted. 
• Personality issue: Another issue is personality issues among workers. Some people don’t perform well in large groups or they seek privacy when doing their work. 
• Privacy: The lack of privacy is another potential problem, where computer screens are easily visible by those walking by and telephone conversations are likely to be overheard. Additionally, if there is a conflict between two people, the tension spreads more easily in an open floor plan, adding to the chaos and harming the company morale. 
• Health: Open office layout also may facilitate the spread of a disease, so if one of the members come to work with a cold, it might affect the health of entire members.

Private Office Space

Private office space is an enclosed lockable office situated within a shared environment. The same with open office space, private office spaces provide startups and SMEs with a flexible workspace that can be rented by the hour or day. This type of coworking space allows a business to retain the same amenities as a corporate office setting, but without having to purchase or service the equipment. 

Pros:

• Free Access: Private office spaces grant members access to basic office equipment such as printers, fax machines, projectors, cubicles, boardrooms, TVs, and water cooler. With access to free equipment, this leaves more room to expand your business or offer other employee perks that improve turnover rates. A private office allows the members to rent out separate office whenever they need it. If they need it for an hour or day, then they don’t need to sign up for a lease.
• Privacy: Private office spaces offer privacy. Professionals do not have to worry about others eavesdropping on conversations with clients as they can simply close the door.
• Personal Atmosphere: It also provides a distraction-free space especially if members are looking for a place of escape from distractions. With distractions decrease, professionals can concentrate on work at hand. In many cases, if they need to complete a lot of work, the private office has doors that can be closed to block out activities that interfere with work. 
• Tidy Appearance: Private offices can be tidier and less regimented. Overcrowding and congestion are eliminated.

Cons:

• Uneconomical: Private office denotes to small rooms where the office work is performed by a small group of persons or a single person. Thus, it encourages much wastage in the valuable space and as a result, it increases the cost of operation.
• Costly Supervision: Private office leads to difficult supervision. The supervisor loses personal contact with the staff.
• Poor natural lighting and ventilation: The flow of natural air and lighting is interrupted due to many walls and partitions. Therefore, artificial lighting and ventilation are provided for staff members. 
• Poor communication: transmission of information and the free flow of work is hindered due to walls and partitions.

Which is Right for your Business?

Open offices and private offices each have their own pros and cons and depending on your business, one might be a better fit for you than the other. For instance, a collaborative team might perform well in an open space, while individual workers such as managers are better off in cubicles with more privacy.

Focus on the nature of your business. What will suit the types of members you have and the tasks they are required to complete. Understand it first and carefully plans the office space selection, design, and construction. Consider the work of your members and their needs. Does the nature of their work requires frequent calls with clients or are the employees often engaged in group projects necessitating regular communication? One of the best ways to come up with solutions for the best office space plan is to ask the employees about their preferences. This does not only help you make a decision that will increase productivity but also gives the employees a sense of autonomy and pride.

Open Office vs Private Office Spaces

By removing physical walls that divide the workspace into cubicles and private offices, companies have thought of an open space layout to increase communication and foster an environment of collaboration in the office. Here are some examples of specific industries that benefit in using open office space layout:

• Graphic Design and Visual Arts: Visual Arts projects tend to feature a healthy mix of individual effort and teamwork. Because these projects need a lot of feedback sessions and a quick burst of collaboration, thus the removal of cubicle walls can create a connected environment that suits creative work.
• Content Marketing, Media, and News: Open office space layout is effective for the visual fields which are convenient for newsrooms, content offices and other businesses where words are the primary product.
• Software Development: Many software companies are built around the idea of small, fluid teams and an environment that is well-suited to the advantage of the open space.
• Contact Centers: Many organizations have moved away from the cubicle-based call center to a modern contact center model.

An open space layout fosters a feeling of freedom, giving the employees access to the tools they need for the work. However, there are studies also that is strongly against to open office plans stating that they’re actually a hindrance to collaboration and teamwork. The research was found that conversations via email and instant messaging have increased significantly after the open office redesign. It has been observed that 72 percent of participants spent less time interacting in person in the open space. Interestingly, the results showed that people are taking their interactions online as soon as physical boundaries disappeared.

With alternatives to modernize the office into an open space layout, there’s a growing backlash to the open-plan office to bring back private offices. The benefits of giving people the option to work privately has given them a benefit to have control over their productivity. Private offices work best to professionals who want a place to work comfortably, these can be to startup business owners, managers, or professionals who regularly want to help private meetings or conduct client meetings. 

Final Thoughts

Everybody has their own rhythm. People come at different times, need to socialize at different times, and have their most productive hours at different times. There is no universal answer on which type of office space to use. When choosing between an open office, private office, and combination office layout, assess which design would best suit your industry, employee preferences, and job functions. The role of the management is to accommodate the differences and create a space where all conflicting needs will not lead to distraction. Hope this article has given you a better understanding of private offices and an open office space. 

 

 

When you think of marketing practice, honesty probably isn’t the first thing that comes into mind. As we talk about marketing, we become excited if it shares about effective strategies and tips that can help the business gain profit and customers. However, honesty in marketing? Being honest about your business’ strengths is the easy part. What can be difficult is acknowledging your shortcomings and weakness. Even though it is hard but you can still display transparency in your business about what you are and what you aren’t. At the end of it all, without honesty, there can be no trust. Here are the key benefits of the importance of honesty in marketing.

It builds a good reputation in your industry and in your community as well

One of the best ways to market your space is not overtly trying to sell it to people. Because in doing so, it can be tempting to fudge the details a bit especially when you’re just starting out. In marketing, it generally engages to audiences because it considers what a customer wants from a business, rather than forcing to customers what the business wants to say. 

One example is advertising it to the public, “We have Super-fast Wifi”. If you have, then it’s good. But if your wifi is nothing to shout about, then maybe you want to take a look at upgrading it so that you can confidently market this. It will be better to let your prospects know your download and upload speed on your website. Rather than failing their expectations. A reputation for honesty is a kind of thing that can have a real ripple effect. 

It builds a sense of trust

Like any good relationship, trust is very important in this exchange. If the members trust you, they are confident that you can deliver what they’re looking for. Being honest with your potential members can be scary, but if you are able to overcome that hurdle, then it can be rewarding. 

An example of tampering honesty is telling people that you have partnered with a well-known partner such as local government official since the two of you once did an event together. Unfortunately, that’s not really true but it’s just an exaggeration. This can tamper your reputation when members ultimately find the truth. The better way to do this is to secure real partners by doing difficult work. They don’t have to be big as long as they are real partners who will talk about you to other people, which further expands your business. 

It attracts ideal members to your space

Since your business has built a sense of trust around its members, potential members as well can definitely trust what your space offers to them. Acknowledging your faults makes customers trust the legitimacy of your strengths. And once they find out the areas of your strengths, they will definitely choose your service. Positive word-of-mouth from a satisfied customer is more effective in influencing a customer. 

Your coworking space will stand out

You don’t only build a good reputation, but you will also stand out from the rest. Honesty in marketing is difficult, and when people acknowledge the transparency you have shown to them, then they will definitely trust you. Showing honesty here is also exemplifying what you say. Being honest will separate your business from the pack in a manner customers find endearing. Here’s to more tips on how to make your coworking space stand out.

Lastly, it improves your mental health

When you are determined, to be honest, you’ll find that you experience a great sense of relief. There’s no need to cover up lies, whether they are big or small, and you can be relaxed to yourself as the owner of the space. Your confidence in what you say will shine to the coworking community around you which has a positive impact on them. 

Conclusion

Whether your space is brand new, or you’ve been around for a long time, being 100% real and authentic will help bring the right people to your coworking space and ensure you will meet your members’ expectations. When you let go of the need to bend the truth, you let around you see its positive effect, and your business will flourish as well as a result. 

If you’re interested in starting your own business, the task ahead can be intimidating. From raising the capital to determining the business model then to figuring out how to stand amidst the competition, there is no limit on the challenges. As the real estate prices continue to rise, more and more companies realize the need for having a more cost-efficient office and thinking of joining or starting their own coworking space. It’s evident that the future of coworking has never been brighter. Many groups of individuals are using co-working space nowadays, such as full-time freelancers, startups, professionals who work after hours on side projects, and remote employees. It’s undeniable that the coworking industry is booming nowadays. So, are you planning to start your own coworking space business? Here are some essential tips on what you need to know:

Gather interests from people

Do your research and be sure that there is a demand for a coworking space. Don’t assume that if you build one, eventually they will come. Instead, you can host preliminary interest meetings to get a sense out there and what their needs are. You can create a Facebook Group, and invite as many colleagues and friends to join.

If you do not have a significant demand for a coworking space yet, you can still pursue the idea to start on a smaller scale. It might require finding a convenient place to meet a few times per month. From informal gatherings to formal interest meetings and regular pop-up coworking events and beyond. Remove the pressure from yourself by taking the time to entice people who will become members after you open.

Plan a sustainable business model

There are a number of proven sustainable business models for coworking space. Feel free to mix and match from the following.

Coworking + offices

This is the most popular option for many coworking space owners. Offering a space to people that is also home to a vibrant community of coworkers makes it much more enticing.

Coworking + events

Planning to host a calendar of events can give you double benefits. As you host events, it gives you a source of revenue and at the same time, providing a natural pipeline of new potential members coming into your space. Doing events is one of the creative ways to do marketing. You can produce your own programs or work with external content providers. You can either charge them or find sponsors to cover the costs. You can have events that enhance skills since many people are looking for ways for personal development. You can focus on evenings and weekends, or have continuous programming throughout a week.

Focus on Location

You will want a space that is convenient, safe and easy to find. Look for a location where people want to go and that is not far from amenities. It is important to be in the ecosystem of the market you are targeting. Or, you can target a location where demand is high but supply is very less. Be located in areas where public transportation is readily available.

Utilities to Use

Having a creative and comfortable work environment is very important for people who will work in your space. However, it is more important to consider providing the right utilities especially a high-speed internet connection for the users. Start looking into utility companies and work with them to make specific arrangements.

Start doing Marketing

It’s never too early to start marketing your space. As you start gathering interests from people, it is recommended to do some marketing research as well as a competitive analysis of other shared spaces within your region. This way, you can find areas where demands aren’t being met and transform it into a new opportunity as you start to plan for your coworking space.

Furthermore, establishing an online presence is another key component that you might want to start already. You can start your online presence with online content in the form of blogs, newsletters, and social media to make a difference.

Build a Team

Don’t try to do everything by yourself! If you have other people that can contribute well in your plan, empower and encourage them to help you tackle the countless things you’ll need to do. These people might be an expert in creating events and doing marketing-related activities. Allow them to provide feedback on your brand, floor plans, furniture, and choice of location. Doing this will not only make your life easier, but also inviting them to get emotionally, mentally, and physically invested in the project.

Final Words

If you are still unsure to proceed, consider contacting other coworking spaces from other cities that serve similar targets and ask for advice. One of the greatest resources an entrepreneur can have is quality mentorship. Having a support network during tough times is a major factor of success for new business owners. Hope this has given you knowledge on starting up a coworking space. 

 

Everyone who is working in a coworking space must work efficiently and creatively. Some roles include managing the operations, helping the community to flourish, and establishing the name of the business. The employees play a vital role in the overall management of a workspace.

The size of how many employees to hire varies upon the size and the level of activity within a workspace. If there are more members, it requires more attention and demands. Hiring the right team can make all the difference and take your business to the next level.

Things to Consider in Hiring your Staff

Attitude Over Experience

Coworking is an industry that generally chooses attitude over experiences in terms of hiring and building staff. It is because understanding customer services, community and providing members involves a personal degree of service. This isn’t just about the employer-employee relationship, but it’s all about building a lasting and thriving relationship with members.

Build a Team

To build a good quality team, it must be well-decided since its a factor that affects the overall productivity of a workspace. In large companies, employee turnover has little impact on their profit margin and overall sustainability. Unlike with coworking space, cost-efficiency has a role to play, but it’s more important to make a smart hire than a decision that is based on financial limitations.

Budget Allocation

There are two ways to allocate budget for staffing. First, it will be better if you have an idea into what other spaces are willing to pay to fill the position you’re seeking. Second, as a rule of thumb, a good Coworking space should dedicate 25%-30% of its expenses toward human capital. In understanding the demand of members and the available resources, informed decisions can be made as to when it’s time to hire new workers.

Best Practices for Hiring

Hiring can be done in these ways:

1. Posting Online
   This can bring quick results depending on which avenue you use, such as LinkedIn, ZipRecruiter, Facebook and other platforms Indeed as they have an emphasis on highlighting the skillsets of an applicant.
2. Outsourcing to a Staffing Agency
   This is not highly recommended since it needs to pay extra for the company to manage the employee and at the same time making critical decisions to the group that is not suited for your brand in mind.
3. Existing Employees
   Reaching out to existing employees will help you know someone with a similar work ethic and skillset who can represent the culture of the workspace.

Managing Your Staff

If you have a highly motivated staff that is geared toward growing your coworking space, the best strategy is to improve their efficiency and productivity. Through a workspace management platform, a lesser trained staff member can handle tasks at the same quality as a more-qualified, higher-paid employee can. This saves time while empowering your staff to be resourceful with their time and resources.

With the help of a trusted Coworking Management Software you can optimize your staff’s time through the following services:

1. Automated Billing
   It saves on hours instead of doing transactions manually.
2. Automated Member Management Features
   It saves your staff from manually assigning access to certain areas, generating PINS and confirmations, manually creating and filing terms and conditions, and manually follow up on renewing members.
3. Integration with One Platform
   The workspace management platform will automatically sync your membership information and perks with all other aspects of the workspace. Using this method, you can add new members through a process in just a few minutes.To have the best performance, setting up automation through workspace management platform is advisable because it helps you to save time and money specifically on able to serve your community better.

Maximizing your Staff’s time

The space owner must find ways to make most of the time of the staff. An initial step on this is to observe of how much time your staff is spending on busy work, so you may know which of the task can be automated. It is instrumental for growth to work with the staff in knowing the sources of revenue, so you will know where to make necessary changes in the operations.

Two practical ways to maximize the time of your staff:

Keep Your Staff Happy and Engaged

A coworking space that is geared towards building community, the staff must be part of the community as well. Collaboration and connectivity are shared equally among the staff and with the community as well. Your staff must embrace the brand philosophy so that they can be well- engaged with the community.

Geared towards Growth

Business owners must aspire to maximize productivity, and in doing this, there must be a balance between focusing efforts towards maintaining the space and attracting new members. You need to make sure you’re not working on just one aspect and not the other. An example of this, if your marketing is on point, but your internet isn’t connected well, then surely the members won’t last a month. Therefore, it’s critical to maintain a balance between sales, marketing, and service.

Also, train the staff to have more room in expanding service revenue. A coworking space may have other demands such as food, coffee, office supplies, and leisure activities. For a member, instead of going somewhere else, you can meet these demands by preparing the staff knows how to handle such situations.

Conclusion

Coworking spaces across the country are applying unique and original ideas to maximize their service revenue. Your staff can be highly involved in all the activities to uphold the brand philosophy of the coworking space. Through a Workspace Management Platform, your staff can easily upsell services to the members. You can entrust your staff not just with the survival of the space, but the livelihood of the community as well.

 

The use of online marketing is very helpful to boost your presence in the flexible workspace arena. But, what makes you different from other shared workspaces is by using content marketing. But you may wonder why content marketing is important? Using content will help you provide valuable resources, tell stories of your space, staff, members, and neighborhood, and sharing your purpose and mission to your target market. As a result, content marketing will help you boost your visibility and it can help you build stronger relationships with your leads and customers.

A content marketing strategy involves using different types of content to build awareness of your space. It can take many forms, such as offers, regular blogs, email newsletters, infographics, social media, and any other method that engages with your target audience. The question is, where do you start? Here are content tips to market a coworking space and differentiate it from other coworking spaces in your local area.

Know your Audience

Defining your target audience will help you focus on creating effective content based on the needs of your target market, establish you as a leader in your industry, and ultimately increase sales. Ask these questions to yourselves: Who are you creating content for? Who do you want to reach? Existing members? Local entrepreneurs? Freelancers? Local leaders? University students and Professors?

Once you define your audience, you can create content tailored to their needs and interests. You can check reviews, comments, and other forms of customer feedback so that you will know about what your potential customers like and dislike.

Create a Blog Site

Every piece of content you create should reside on a domain you control. If you don’t have a blog yet, then you can use platforms such as WordPress to help you get started. There are plenty of blog platforms to choose from, you just have to find one that fits with your business.

Write Good Content

From a content marketing perspective, you should create content that adds real value to your target audience. Don’t use it as a way to sell. Rather use it to address the wider trends and news, tell the stories of your community, and provide your own unique insights to build your reputation as an industry expert in your chosen field. The more you position yourself as the go-to source for information and answers, the more valuable you become.

When generating content ideas, think about how people will search on things when they have a question. In response, you will have ideas on how to add value to your content.

As a start, you can tell the stories of your community, showcase the cool things you’re doing in your space, and feature highlight events you have. You may feature your staff and how the coworking community impacts you, or you can post resource or amenities updates of your coworking space.  

Use Social Media and SEO

In order to maintain and build a strong presence on social media, you need to regularly share information, ideas, links, videos, and photos. The content that sets you apart is the content you create yourself. Social media enables you to share and promote your content. It is one of the easiest ways to market your coworking space online. Here is a guide to know how.

If you want to educate your local community about coworking or if you’re in a competitive market, creating an SEO strategy should be on your priority list. Focus on being found for specific keyword phrases. If you create a consistent, keyword-rich content that your target market is searching for, then you can boost your SEO results.

It is important to know your audience and ask yourself on what your target market wants to know, then you’ll be able to share a unique perspective that makes you different from other coworking spaces.

Conclusion

If you really want to see content marketing in action, it’s time to get started. It can be difficult to get started, but it’s a highly cost-effective strategy to get more people to your space.

Cool, trendy and flexible—the first things to come into someone’s mind when thinking of coworking spaces. However, once you set up your space openly and stylishly, you also need to secure it. Securing your business against unauthorized access should be one of your priorities before you proceed on starting to operate.

Here are some tips that you should embrace to enhance security in your coworking space:

Physical Security System

First, Front desk people plays an important role in making a good impression. Coworking spaces are well-served by having someone at the front desk who manages the entire visitor experiences, including security. Second, You can also hire a security guard on duty. Having a security guard on duty eases coworkers’ minds and make them feel secure within the space. Third, you might want to install a CCTV system that will help you easily monitor all that is going around the office. It is a good security feature that allows you to know how something happened and who could have done any crime that is discovered.

Strong Data and Security

Establishing a strong and secure network for your members to use is the key to keeping all digital information in your space safe. It’s crucial to protect your customers’ devices and data from being hacked. For WiFi connections, allocate unique credentials and a password to each user. You can also go one step further: Individualised private WiFi networks are becoming the way to go for optimal digital security. You could also purchase an electric timer, which basically would shut off WiFi access overnight.

Access Control System

Install an access control system so that only those who are authorized can access to some parts of the coworking space. With a tap of a phone or swipe of a card, authorized users will gain access to any room you designate. You can also control the access of the users with different memberships. An example, your regular members can have full access while weekend members can have their access blocked to any given room or at any given time. You can regulate the entry of the members through an access control system like KISI.  Check our latest integration with KISI.

Additionally, get intruder alarms so you can know when someone not allowed to enter in some areas.

Password Protection

Access to your network with hard-to-crack logins, or require users to authenticate using their own unique credentials. If your users access the network through one password, change it up regularly, and create a separate network for non-members and members.

Protect Network Systems and Printers

Many businesses store vital files in clouds using networks. If the networks are not secured well, then it can be easily hacked. To prevent this from happening, ensure that your business uses an encryption technology that is up to date. Also, your computers should have an active antivirus and antimalware software.

Fire Safety

Lastly, you want to protect your coworking space against the risk of fire. Installing a fire alarm system will help you to report immediately any slight sign of fire. 

Conclusion

It can be quite difficult to create a sense of liveliness while also getting serious about security. But, this shouldn’t be taken for granted. This is not only for you but also for your coworkers and visitors. Hope this article has helped you a lot. Share your experience with us on how you secure your coworking space.

 

Social media is a powerful marketing tool for businesses. It can help you promote your products and services to a wider audience. It can generate a “buzz” around your new features or promotions and gives you a platform to receive feedback from the market.

For your business to benefit from social media marketing, you need to invest a lot of time, effort and money. Social media is arguably one of the easiest ways to market your coworking space online.

Check these few tips on using social media for your coworking space.

Post Regularly

Social media is the most effective marketing solution to increase brand awareness and visibility. As you post regularly on social media, your customers ‘’see’’ more of your brand. And the best part? It is a cost-effective solution to marketing your brand and getting it out there where it can reach your potential customers. The more active you are on social media, the better your chances of trending on it. Trending on social media means a lot more social shares which has a definite impact on Search Engine Result Pages rankings. In short, staying active on social media can help you beat your competition when it comes to rankings.

Social media offers many benefits to business owners, as it allows them to reach out to their customers and to gain the attention of more people/potential customers.

Increase Interaction

Social media is a good way of engaging and interacting with customers. The more you communicate with the audience, the more chances you have of conversion. Setting up a two-way communication with your target audience will help you know their requests and interests. Communication and engagement are one of the ways to win their attention and convey them your brand message. Your brand will reach more audiences in real terms and gets itself established without any hassle.

Show off your Space Amenities

Maximize social media in showcasing your people, service, resources, and amenities available. In doing this, people will know what does your coworking space offer. In addition, encourage your staff, coworkers, and followers on social media to repost or share or retweet your posts so other people will know about your coworking space. Find out more on Amenities on How to Maximize your Coworking Location.

Quick Response

Have you ever sent someone a text message, only for it to go completely unanswered? We’ve all been there, and it’s not a good feeling. No one likes to be ignored. Above all, if a business exists on a social media network, it is more than likely going to receive questions and complaints from its customers – daily, hourly or even every few minutes. Customers have questions about products. They have complaints about poor service and they want to know that you appreciate that they choose your brand over its competitors.

Will your business be there for its customers or will their posts, tweets, and concerns be unanswered and neglected?

Try out different platforms and see what works for you

You might find that Facebook is the best for engagement alternatively you might find that Snapchat Stories bring greater engagement as well. In addition, a combination of Instagram posts and Stories allows you to connect best with your current customers, as well as potential customers. YouTube or Pinterest allows you to the best show of your coworking space. Just try a few different things and see what works best, and make sure not to spread yourself too thin.

Final Words

There is no denying that social media marketing has many advantages for startups and established brands. It will lead to increased traffic, better SEO, improved brand loyalty, healthier customer satisfaction and much more. This was some very general advice about how you should be utilizing social media to grow your coworking business.

We all know that Coworking has become very popular to many entrepreneurs, professionals, and digital nomads. The number of coworking spaces worldwide is projected to soon cross 20,000 and reach 25, 968 by 2022. This also means that there is an average increase of 2, 595 new spaces every year since 2015.

The busyness on managing, operating, and doing marketing can be a hassle. So how can this be managed effectively? Then you will need a Coworking Management Software to help you stay on top of management.

Listed below are the benefits of using Coworking Management Software in your space.

Saves Time and Effort

Instead of looking at what your competitor is using, start assessing how much time you and your staff dedicate on filling out spreadsheets via Excel, sharing works via Google Drive, and connecting member data from one system to another? Or if you have multiple space locations or want to open one, do you have a way of managing it without confusion? Booking resources, membership plans, wi-fi for guests and members, and other features of your space are something that can take up your staff hours time if you process everything manually. Coworking software manages everything instantly to keep your space well-organized for better management of your time and space.  Also, if you are in a business meeting or away from the office, you still have control of your coworking space.

Efficient Meeting Room Bookings

One of the important features of every coworking space is on managing the bookings and resources. You allow members and guests to find and book the resources and amenities they want to use inside your space. Coworkify has its own Booking Calendar, wherein, resources are booked at specific times by checking the color-coded calendar. It’s not difficult to use. Even drop-ins can use the booking calendar with no confusion. 

Easy Payment Collection Process

Most of the regular days, payments and recording are done manually. Imagine the stress it would cause especially if you have a growing number of members. Even with the presence of Excel, there are still tendencies of wrong input of data. In coworking software, invoices are directly integrated which makes life easier. In Coworkify, it allows members to register their credit cards through Stripe and Paypal. We see to it that the need for processing payments and invoicing is met with simplicity.

Simple User Interface

We designed our coworking software so that everyone can learn to use it. With a simple interface, space owners won’t have a major problem in learning the process of the system. In addition, they can enjoy vital time in managing their business not neglecting other tasks.

Member Experience

Coworking Management Software allows a whole new experience for your members. It grants them an option to sign up for memberships and create bookings without speaking to any one of your staff. Other than that, you are giving them access to your coworking space at the palm of their hands.

Conclusion

There are many benefits of using Coworking Management Software. To manage operational complexities, it’s best to go about a coworking software designed for coworking spaces. This is very helpful in transforming your space for the best result in productivity and efficiency. Thus, coworking software is now a necessity for your coworking space. Be sure to take a visit on Coworkify Features and see why we are the best software for your coworking space.

A coworking space is a platform for business growth for all entrepreneurs, professionals, small business owners, and other organizations. This is an avenue for them to expose their business to a diverse group of professionals by getting referrals and making connections very simple. As space owners, maximizing your space location is not just about having cool designs. But more about productivity, culture, flexibility, and most importantly the well-being and happiness of the coworkers within.

Whether they’re working on solo on projects or trying to start up a new business, your coworking space is the platform for them to do so. Find out here on how you can maximize your coworking space and use it to your advantage.

Use Location to Your Advantage

Most coworking spaces are located especially in a city and working in these areas can be advantageous for a number of reasons. The first one is transit, where you’re close enough to the customer base for them to see and reach your space easily. The second is access to people and tools as resources. If you are located in a high traffic area, make use of this area by engaging in public relations. Use your location to meet people, to get information from them that will be helpful for your marketing ideas in the future. By engaging with people, you’ll be able to know how to get the work completed and on managing your business easier.

In addition, when people see the comfort and creativity of your space, they will more likely spend money in a place where they are already spending time than in a location that is out of the way for them. Maximize your location by having a good space layout with different zones for a different purpose. Such as private rooms or study booths, open space area, team meeting rooms, break-out areas, cafeterias, and places for rest. What else is around your place? You may have a mall nearby, or located near a gym or chain restaurants or schools. Promote that you’re nearby in all these desirable places.

Make Purposeful Connections

Use your coworking space to learn about those with whom you work so that networking has a purpose. Find out about others and what they do so that when you decide to do a team building or any events, you have an idea of what is needed by your members. Engage and collaborate with your tenants. Find a way to communicate with them and get their feedback. As space is your product, find a convenient way to gather as much feedback as possible about your product and how to improve it. After all, you want the coworking space to please your members and make them happy.

Partnerships

Impact partnerships can cause the success of your space especially on making the most of your location. Whether its a coffee shop inside your space, cross-promotion with local restaurants or a gym promotion, you need to maximize your partnerships to draw traffic and leads to your space. If you’re in a suburb area, use partnerships to give extra incentives to people who come your way. Host sponsored yoga classes or invite local musicians to play at your space. Any sort of partnership that will generate attraction to the local community around you.

Community

A positive community will lead to happy and thriving members in their fields. In addition, making members and guests like their part of something special makes their work purposeful. You may be in a desirable and trendy place, but that doesn’t guarantee that you will retain your members automatically. That’s why it’s important to maximize the community aspect of your coworking space. This plays a huge role in members choosing your space over others in a competitive location or being able to drive outside the desirable area for somewhere they feel more comfortable and confident. More importantly, members of your coworking space will become advocates if they love what your offer and they have a good experience with your space.

Amenities

Every good coworking space has amenities and that’s one of the reasons why people turn to Coworking over other alternatives. As a space owner, use this advantage to make use of your amenities to draw someone’s attention regardless of how ideal your location is. If you’re in a suburban area, aim for a location that has a site parking and a good wifi connection.

Amenities are essential in a coworking space since it enables coworkers to be more productive at their work. You can offer free coffee and tea so they won’t have to run in a nearby coffee shop. It will also be good if you provide good, healthy snacks for your tenants. Having a place for a snack and a good coffee is a nice way to stimulate creativity, interaction, and collaboration between members. Make the most of your amenities and offer a good service. Make sure your service is at high standards. Orient your staff and other members to be welcoming, receptive and helpful as possible. You can provide a free day pass to guests, or give trial discounts.

Conclusion

Make the most of your coworking space. There are many possibilities that you can use to bring in greater opportunities. Maximizing your coworking space location is a key to members’ retention and customer generation. Share your thoughts on how you maximize the location of your Coworking Space. We would love to hear from you!