Do you need to reach out to your surrounding community more? What are the best ways to be sure you are creating a positive atmosphere? Is there a way to let others know how great your coworking space really is? It is important to promote and deliver value within and outside of your space. You want to be sure that your space is represented!
As our world expands continuously in the technology sector, it would be best to start with what marketing could be done online. The market for coworking spaces is rapidly growing, and with more people looking for spaces, it’s important to make your space as one of the best options.
Check out these steps below to build the best marketing strategy for your coworking space.
A quality website is vital for business since its often the first impression you give to potential customers. If they found you through a search or through a link from a referral friend, your website will be the first point of contact by them.
The purpose of the website is to convince new members that your space is great and it will solve their office problems. It has to improve your sales results by “converting” more of the people that noticed you to prospects that are knocking on your door for a tour. Thus, you need great content and visuals that are laid out well in a logical way so that it conveys the benefits of joining your coworking space.
A live chat is something to think about. Convenience is everyone’s preference and if one can get to an answer faster, they will. Providing a live chat offers visitors the chance to get any more information they might need directly.
Through live chats satisfied, long-term customers are statistically less likely to switch. As an added bonus, they tend to be less price-sensitive. Experts say that customers who feel taken care of are less concerned about what they are paying.
List Your Coworking Space On Google My Business
Did you know that 90% of the searches in the United States are done on Google? Did you know that by simply listing and verifying your spaces with Google, it automatically shows your local workspace to customers looking for your services, specifically in your area. What could be better than that?
Use Google Adwords Display Network
Use Google Adwords Display. With Google features like this, you can see who is visiting your coworking site, exactly what specific content on the site, create your own ad and with the association of emails Google can present your ad to those account holders on its display network.
Start A Blog For Your Coworking Space
If you run a small business, chances are you are wondering if blogging is worth the time and effort. The short answer is a resounding YES! Moreover, blogging on a frequent basis is a relatively easy, inexpensive way to enhance your inbound marketing efforts, drive traffic to your site, and attract more prospective customers. Both your website and blog should be optimized for search engines, so make sure the team behind the blog understands SEO.
Invite your members to send you content and push it out on your own channels with accreditation. This can be done through blogging or by posting to any of the social media platforms. All this makes it easy for your members to want to share your content more.
Generating reviews from current clients is going to help you be chosen by those that are looking to work in a coworking space. Not only will you want to generate reviews on Google but also on Facebook and any other platforms you use to market your available spaces.
Social Media Presence
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you’re not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you’re missing out!
People can engage in the event you are hosting and look through images of your office spaces. Also, highlighting the amenities and spaces you have available is one of the best ways to attract new clients. Great marketing on social media can bring remarkable success to your business. In addition, it creates devoted brand advocates and even drives leads and sales.
Link In Membership Plans
A great idea towards capturing that regular customer is by offering some economically viable membership plans. When coworkers do come to your space, it is often because it’s near their residence and is backed with a strong membership offer. Then, you are certain that they would stay with you for a while!
Seminars and Courses
Conducting seminars and courses within your coworking space will not just get the word out but also get people accustomed to the amenities provided by you. Through these, you are helping coworkers to improve their needed knowledge and skills in their different fields. At the same time, this is a great opportunity to market on what your coworking space can offer to the community.
Partner With Local Businesses and Host Events
Getting your products or services in front of potential customers is no easy task. By partnering with another brand, you can reach your target audiences faster whilst making your money go further.
The benefits of partnership marketing include:
- Reaching a bigger and broader audience
- Adding value to your consumer proposition
- Enhancing your brand perception through tapping into each other’s brand values
Offer a Child Care
Do you have an option for a child care facility? Offering one can expand your business. There’s a lot of coworking space which offer child care facility, for example, Work and Play have had tremendous success with this as their core business model. It gives a viable and exciting alternative to the target market.
To know more on marketing your coworking space, check our blog How to Get Leads for Your Coworking Space.